Screaming Blog
SEO & search marketing news and chatter from Screaming Frog.
19 June, 2014 by Stephen Pritchard
Should we scrap English Literature and teach SEO instead?
The exam board OCR recently announced it was dropping long-standing American texts such as Of Mice and Men and The Crucible from the English Literature GCSE syllabus, with education secretary Michael Gove to blame. As someone with three younger siblings...
15 May, 2014 by Dan Sharp
An Update On Pixel Width In Google SERP Snippets
Some of you may have read our previous post about the changes in Google’s display of search results and our own analysis of how Google truncates SERP snippets based on characters’ pixel width. In our post we explained – Google...
15 May, 2014 by Dan Sharp
Screaming Frog SEO Spider Update – Version 2.40
I am excited to announce version 2.40 of the Screaming Frog SEO spider, codenamed internally as ‘Duck Cam’. Thanks again to everyone for their continued feedback, suggestions and support. Let’s get straight to it, the updated version includes the following...
30 April, 2014 by Joe Trimby
Brighton SEO 2014 – The Frog’s Perspective
Brighton is a seaside town that I have always associated with Brighton Rock, both the confectionery and the Graham Greene novel whose title was inspired by the classic British sweet. However, from now on when I think of Brighton there...
17 April, 2014 by Mark Porter
Using Reddit to Build an Army of Niche Writers
Everybody wants ground breaking content these days, whether it’s for your own site or for posting elsewhere (yes, dirty guest posting), but few are willing to put their money where their mouth is. No, I’m not talking about choosing ‘5...
20 March, 2014 by Dan Sharp
Page Title & Meta Description By Pixel Width In SERP Snippet
As outlined in our 2.30 release notes, the Screaming Frog SEO spider now calculates the pixel width of page titles and meta descriptions and has a SERP snippet emulator in the lower window tab. Pixel width makes total sense for...
20 March, 2014 by Dan Sharp
Screaming Frog SEO Spider Update – Version 2.30
I am really pleased to announce version 2.30 of the Screaming Frog SEO spider code-named ‘Weckl’. This update includes new features that provide greater control of crawls, as well as how the data is analysed. Thanks again to everyone for...
17 March, 2014 by Dan Sharp
Negative SEO - Should You Monitor Your Backlinks?
Historically links were often either counted or ignored by Google in their scoring. However, as their algorithms evolved over the past 5 years and more recently with the introduction of Penguin in April 2012 and increase in manual actions, links...
20 February, 2014 by Matt Hopson
Google Shopping Campaigns: PLAs - The Next Generation
When Google first openly discussed that they would be moving their Google shopping section (AKA Froogle if you remember back that far) under the AdWords umbrella there were concerns. I think though, most will agree that Product Listing Ads (PLAs)...
11 February, 2014 by Patrick Langridge
What Should You Do If You Receive a Google Brand Penalty?
Google have been handing out penalties and manual actions to websites for some time now, but lately we’ve seen an increasing number of cases of brands being nailed and getting wiped from the SERPs for even branded search terms. There...
