10 December, 2024 by Laura Pisanello
How to Elevate Your PR Strategies With Competitor Analysis
We’ve all heard that imitation is the sincerest form of flattery, right? Well, any PR professional will be able to tell you of a campaign they’ve been inspired by and wondered how they could do something similar for their own...
16 September, 2024 by Matt Tutt
Digital PR for Charities - 7 Experts Reveal Their Favourite Campaigns
The popularity of Digital PR has grown heavily during the last few years, as brands look at other impactful ways to grow their coverage on the web. Many brands have been busy utilising the power of digital PR to not...
10 October, 2023 by Georgina Radford
How Digital PRs Can Find Calm Among the Headlines
While it’s true that most adults keep up with the news in various ways, psychologists have been noting a surge in news-related stress. Enter the phenomenon of ‘doomscrolling,’ where being continually exposed to bad news can negatively impact mental health....
14 July, 2023 by Amy Walton
Screaming Frog Wins Three UK Digital PR Awards in London
Our award-winning PR team add more trophies to their impressive collection. On 12th July, Screaming Frog’s Digital PR team attended the UK Digital PR Awards 2023 ceremony at The Montcalm, Marble Arch, where our campaigns were nominated for eight awards....
11 July, 2023 by Iona Townsley
27 Real Life and Ethical Use Cases for AI in Digital PR
The new, big, scary technology of our industry? Artificial intelligence. Everyone’s talking about it, how to leverage it, and if it’s going to take our jobs or enhance it. Whatever your opinion is, it’s best to get to know the...
21 March, 2023 by Steph Hugman
How to Approach Awkward Link-building Questions: An SEO Guide for PRs
Get ready for the most caveat-ed article you’ve ever read, ever. Picture the scene… you’re working away, head down, when *ping* a client email drops into your inbox. And unfortunately, they’ve posed a somewhat tricky question that you’re not 100%...
14 November, 2022 by Amy Walton
How to Use Roxhill’s Pinpoint Tool for Smarter Campaign Planning
If you subscribe to Roxhill’s media database and distribution platform, you also have access to ‘Pinpoint’. This is a useful tool for ideation, content strategy and building targeted media lists. Pinpoint lets you see how much the media is talking...
22 July, 2022 by Becky Waldren
Reactive PR: How Preparing for the Journey Will Help You Reach Your Destination
If you’re heading off on holiday this summer, you’ve likely followed all the necessary steps to ensure it will be one to remember, such as researching and booking the best place to stay, the best modes of transport and things...
19 October, 2021 by Amy Walton
How To Manage Your Inner Chimp In The PR Jungle
If you find yourself feeling gut-wrenchingly anxious, bubbling with anger or out of your depth in the daily PR grind, it could be because your inner chimp is taking over. Everyone has an inner chimp, whether they like to admit...
4 October, 2021 by Tom Jeffery
How to Use Content & PR to Build Deep Links
“Links to www.example.com/path/page are going to be a key metric for campaign success. We have always struggled to achieve money links.” More clients are coming to us wanting deep links to pages that target their core keywords. And the reality...
