17 July, 2020 by Oliver Brett
Five Ways SEO Has Changed In the Last Five Years
I got a job offer to be an SEO Consultant for Screaming Frog while I was sat in a rather goofy graduation hat and gown. My parents then humiliated me by running around telling all the other parents of my...
9 July, 2020 by Jack Prouse
Write Better: Tips For Effective Online Copywriting
Everyone thinks they can write. And it’s true – everyone can write. But not everyone writes well. The potential of online copy shouldn’t be overlooked. It engages readers, helps them move around your site and convert. So, how do you...
24 June, 2020 by Tom Jeffery
How to Ideate Content Marketing Campaigns
We’ve all been there, stuck staring at your computer before a content ideation session wondering how to come up with an idea that will attract big media placements that encourage long term SEO value. It is certainly not an easy...
3 October, 2019 by Freddy Barnes
The Beginner's Guide to SEO Competitor Analysis
Unless you’re lucky enough to operate in a monopoly, competition will be an everyday part of your business. Online is no different. Knowing who you’re fighting for visibility in SERPs is the first step to building a watertight SEO strategy....
3 September, 2019 by Patrick Langridge
How to Scrape Google Search Features Using XPath
Google’s search engine results pages (SERPs) have changed a great deal over the last 10 years, with more and more data and information being pulled directly into the results pages themselves. Google search features are a regular occurrence on most...
15 August, 2019 by Mark Porter
The Do's and Don'ts of Chasing for a Link
It’s happened to all of us. You bag another piece of coverage for your client’s content piece on a top-tier publication, which you’re ecstatic about. However, after a quick scroll through your elation is suddenly offset by a small twang...
8 April, 2019 by Richard Lawther
Reviving Retired Search Console Reports
Since I started my journey in the world of SEO, the old Google Search Console (GSC) has been a mainstay of every campaign I’ve worked on. Together, we’ve dealt with some horrific JavaScript issues, tackled woeful hreflang implementation, and watched...
8 February, 2019 by Richard Lawther
SEO Spider Companion Tools, Aka ‘The Magnificent Seven’
From crawl completion notifications to automated reportig: this post may not have Billy the Kid or Butch Cassidy, instead, here are a few of my most useful tools to combine with the SEO Spider, (just as excitin). We SEOs are...
6 August, 2018 by Richard Lawther
Bulk Testing PageSpeed Insights with the SEO Spider
Update: With the release of Spider version 12, you can now connect directly to the PageSpeed Insights API, letting you grab all your PageSpeed data automatically in the Spider — no XPath needed. Take a look here. Google does a...
24 July, 2018 by Mark Porter
66 Sources of Content Inspiration, Straight from the Experts
A few months ago I posted an article that outlined some of the tools & techniques we use at Screaming Frog for coming up with content ideas. Within that post I touched upon several websites that are worth visiting when...
